I came across this Heinz ketchup advertisment while I was looking for things to write about for my media blog. I found it witty because of the stack of fresh tomatoes used to compare to Heinz ketchup. Heinz uses the common advertising technique of wit and humor in order to convey the explicit message that no other ketchup is like Heinz and the implicit message that Heinz ketchup is better than other ketchup because it is made with fresh tomatoes. This advertisement appeals to our need to dominate and our need for autonomy. Heinz is advertising that their ketchup is better than any other ketchup which appeals to our need to dominate because the Heinz ketchup is dominating over all other brands of ketchup.
I agree with you about the fact the Heinz is appealing to our need to dominate because when we see that brand we know it is good quality other than all of the off brands.
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